Support C-suite leaders, founders and managers when a product, service or organisation needs a clearer direction.

I help clarify the problem, challenge assumptions, map the behavioural and business constraints around it, and turn scattered information into a strategy that can actually be acted on.

Typical work includes strategic reviews, decision support, proposition and positioning, behavioural strategy, opportunity prioritisation, product/service direction and independent challenge before major decisions are locked in.

The output can be a clear recommendation, decision framework, strategic direction or practical roadmap — depending on what the situation requires.

Work with product, UX and service teams to understand why people behave the way they do inside a product or service — and what in the design is shaping that behaviour.

This can include journey and behavioural audits, adoption and engagement problems, friction and drop-off, decision architecture, onboarding, incentives, trust, dark-pattern risk, customer behaviour and the unintended consequences of existing design choices.

The goal is to identify what should change, why it should change, and where intervention is most likely to affect the outcome — before redesign effort is spent in the wrong place.

Help organisations develop new products, services and ways of working while building the people and processes needed to keep doing it themselves.

I can work directly with teams on live challenges — helping them research, frame problems, generate and test ideas, make decisions, prototype, validate and move concepts into delivery — while teaching the methods through the work itself.

This can include design thinking, innovation methods, behavioural design, customer research, facilitation, experimentation, service and product design, decision-making and cross-functional ways of working.

Alongside the project work, I can help improve the surrounding system: team practices, workshops, innovation processes, decision gates, research methods, playbooks and internal ways of working.

The goal is not just to deliver one successful project. It is to leave the organisation with stronger people, better processes and a repeatable capability to solve the next problem without external dependency.

For ongoing work, the default is a monthly retainer.

A fixed monthly fee covers an agreed level of involvement and access. It works well when the questions change but the context does not — allowing the work to move between leadership advice, product and behavioural work, innovation, team development and decision support without turning every new question into another proposal.

Project-based
For a defined piece of work with a clear objective, scope and end point. The work and fee are agreed upfront.

Hourly
For focused sessions, reviews or smaller pieces of work where a larger engagement would make no sense.

Fees are agreed once the scope and level of involvement are clear.